Dealer Intelligence Platform

The brain your DMS never had.

DealerBrainAI turns the data already sitting in your dealer management system into an AI-powered operating system — who to call today, which repair to chase, where your cash is parked, and the words to say when you get there.

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Built by a working dealership

DealerBrainAI is built and running inside a multi-store equipment dealership — every feature earns its keep on a real sales floor, service department, and lot before it ships.

280,000+
customer records under management
65% faster
first customer contact on repairs — 5 days to under 2
1,760+
units under live management
27,000+
contacts synced to marketing
~100
AI customer updates drafted nightly
Live
near real-time DMS sync
Sales Intelligence

Every rep starts the day knowing their five best moves.

A daily brief built from your service history, equipment ages, and competitor financing data — with AI that drafts the call script, the text, and the email, then sends it from the rep's own inbox.

  • Prioritized daily brief — scored leads from declined repairs, hour intervals, machine age, and win-back windows.
  • Conquest targeting — public financing records reveal who owns competitor equipment, what they run, and when they bought it.
  • AI outreach in your voice — call scripts, texts, and emails drafted per customer and sent from the rep's real mailbox.
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Service Intelligence

The whole shop on one board — and customers who never wonder.

Pull a repair order straight from your DMS, run it across a live board, and let AI draft the customer update the moment status changes. Writers, techs, and managers each get a portal built for how they actually work.

  • Tech portal — job queue, time awareness, photo & video capture, cause/fix notes, @mention threads.
  • AI customer updates — status-triggered drafts a writer approves and sends as a text. No more "any word on my tractor?"
  • AI quality control — every completed job gets a checklist auto-built from the repairs done, verified before pickup.
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Thirty minutes. Your data. The exact screens your team would use tomorrow.

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Trade-In Hub

From "what'll you give me?" to a valued unit — same day.

Reps capture a guided photo set in the field, appraisers value it from their desk, and the whole sales team knows the number the moment it lands.

  • Guided photo checklist — the required angles, enforced, compressed and uploaded from any phone.
  • Desk valuations — booking value, resale range, and repair notes with a full audit of who valued what.
  • Lifecycle alerts — valued, available-for-sale, lost, or gone stale — everyone hears about it automatically.
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Inventory Intelligence

See exactly where your cash is parked — and light a fire under it.

Live wholegood analytics by brand, location, and age. Flag hot deals and asking prices that write straight back to your DMS, and let AI write the listing.

  • Cash-tied-up analytics — cost rollups by brand, location, and six aging buckets, trended daily.
  • Hot deals with DMS write-back — flag a unit or set an asking price and it lands in your DMS, verified.
  • One-tap listings — AI writes the copy and publishes to eBay, Facebook, and more.
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Marketing Intelligence

Every mailing list your marketer ever asked IT for — self-serve.

A segment builder over your real customer, equipment, and parts history. Filter, preview, and export to Excel in a minute — then save it as a re-runnable report for the team.

  • Ownership targeting — "owns a Kubota BX-series" or any make/model family, with year ranges.
  • Service-recency & geography — "hasn't serviced with us in 18 months, within 30 miles of a store."
  • Self-refreshing audiences — bind any report to Klaviyo or Mailchimp and new matching customers flow in on your schedule.
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Every screen above is live in a real dealership right now — not a concept deck.

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TV Boards

Your numbers, live on the wall.

Cast real-time scoreboards to any screen on the shop floor or in the customer lounge — service status, sales leaderboards, and the day's KPIs — on displays that never need a login and never go stale.

  • No-login displays — token-secured board URLs built for wall-mounted TVs and spare tablets.
  • Live boards — jobs in progress, ready-for-pickup, sales leaderboard, daily revenue — always current.
  • Cast anywhere — any smart TV, streaming stick, or old tablet becomes a dashboard.
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Wholegood Scanner

Scan it once. The whole brain knows.

Point a phone at any stock number: location and condition stamp back into your DMS — and the photos you take go live across the entire platform. One photo at the fence line becomes the Sales quote photo, the Service job photo, and the Inventory listing cover. Instantly.

  • One photo, every department — scanner shots flow live to Sales, Service, and Inventory the moment they upload.
  • Barcode & serial lookup — find the exact unit even when stock numbers repeat.
  • Location + condition stamping — writes back to your DMS in seconds, verified.
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And the connective tissue

One platform. One login. Every department.

Apps are assigned per user from a single admin hub — a parts counter person sees parts, a tech sees the shop, an owner sees everything.

💰

Sales Intelligence

Daily brief, conquest targeting, and AI outreach in your voice.

🔧

Service Intelligence

Live shop board, tech portal, and AI customer updates.

🚜

Trade-In Hub

Field photo capture to desk valuation, same day.

📊

Inventory Intelligence

Cash-tied-up analytics, hot deals, one-tap listings.

🎯

Marketing Intelligence

Self-serve segments with self-refreshing Klaviyo/Mailchimp audiences.

📺

TV Boards

Live scoreboards on any screen in the building.

📷

Wholegood Scanner

Scan a unit — location, condition, and photos flow everywhere.

🏁

KRAs & Goals

Annual goals with progress rings, notes, and photo status updates.

👔

Manager Dashboards

Sales pipeline, rep performance, branch rollups, and one-tap coaching notes & tasks.

💲

Pricing Sheets

Every manufacturer price sheet, searchable and current, on any phone at the counter.

📝

Request Forms

Structured internal requests routed to the right person, tracked to done.

🛡️

Admin Hub

User & app management, bounty programs, system health, and feedback in one place.

📲

Installable App

Works as an app on every phone — with push notifications for the moments that matter.

How it works.

No rip-and-replace. Your DMS stays the system of record — DealerBrainAI reads it through an API, and writes back through the same door.

STEP 1
Connect your DMS
Read-only API access to start — any DMS or database that can answer a query. Typically done within a week.
STEP 2
Your data lights up the apps
Customers, equipment, repair orders, timeslips, and inventory sync continuously — close to real time. The brain starts scoring, drafting, and flagging immediately.
STEP 3
Changes flow back — verified
Prices, flags, and lot updates write back to your DMS through its API and are read back to confirm. Your DMS never gets out of step.

Built on the data you already have.

DealerBrainAI is DMS-agnostic — if your system exposes an API or a queryable database, we can run on it. First proven in production on RIMSS / WinNetStar, and it plugs into the tools your team already lives in.

Your DMS — via API Microsoft 365 / Outlook Kenect SMS eBay Klaviyo Mailchimp Facebook …and more

"We didn't build DealerBrainAI to sell software. We built it because we run a dealership and needed it — every screen on this page is open on our counters right now. If it didn't make us money, it wouldn't be here."

— The founder · builder & operator of a working multi-store equipment dealership
Run your dealership on it

See it in action.

Built and proven inside a multi-store dealership. A 30-minute walkthrough on a live demo dealership — real screens, real workflows. Like what you see? Once you're on board, we connect your DMS — your team is live on your own data within a week.